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Marketing influences game revenue three times more than high scores // News

Research by EEDAR has shown that a high marketing spend increases gross revenue three times more than high review scores.

The perception that high scores are crucial to sales is a myth, said EEDAR's Jesse Divnich speaking at the Montreal International Games Summit today, and developers should realise the cold fact that a poor quality game shipped with a big marketing spend will sell much better than a great game with little financial support behind it.

via gamesindustry.biz

More proof that not scoring reviews is just as valid as scoring them. In other words, neither one matters. Spend more money on ads! :)

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JoWooD, a publisher from Austria, is releasing “Yoga” for the Wii sometime in November. The game will be comprised of 30 poses, as well as interactive and personalized training using the Wii Balance Board. Experience levels from never-tried-yoga to I’m-a-human-pretzel can enjoy this game. So get off your couch and get your yoga on.

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November 6th is the day to get the new black pack for the Wii if you’re in the UK or the Republic of Ireland. November 20th, if you’re in mainland Europe. The new, limited edition pack will include Wii Sports Resort,the original Wii Sports,  Wii MotionPlus, and matching black Wii Remote with Nunchuk.